eCommerce: How to Scale Your Store Using Trakaff?

As upgrading an eCommerce store can be quite hectic but exciting for you.

You need to use the right tools and strategy, expand your reach, increase sales, and build a loyal customer base.

A systematic method for marketing can be affiliate marketing, and you can use Trakaff, which is an excellent platform to help you optimize and manage your affiliate efforts properly.

Understanding affiliate marketing

Affiliate marketing is a performance-based marketing strategy where affiliates promote a product and only receive commissions when a sale is completed. This method can provide the best results for a company and be a method for influencers who don’t have a huge following but a loyal audience to earn a sustainable income. 

Why choose Trakaff?

Trakaff is an affiliate tracking platform that provides you with robust services that help you monitor and optimize your campaign with real-time assistance from real-time reports. With additional features like anti-fraud, CR optimization, and Smartlinks, you can improve the efficiency and profits of your campaign.

Guide to Scale Your eCommerce Store with trakaff

Setting up your affiliate program  for eCommerce

• You need to create an account on Trakaff, and you will get a 14-day demo plan to test out everything you want. 
• Our expert team of customer support will help you introduce our software and integrate your e-commerce website. 
• You also need to make calculations about what your affiliate commission should be so that you will be profitable.
• You also need to create promotional material that affiliates can use to promote your product. This material can be in any form, like banner ads, video ads, case studies, testimonials, and coupons.

Recruiting Affiliates for ecommerce

• You need to find affiliates whose audiences are in need of your product. These affiliates can be influencers and bloggers who have a large audience with a niche that you can monetize. You can find these affiliates through affiliate networks or directly contact them.
• You can contact potential affiliates directly with information about your affiliate program. An attractive commission rate, high-quality products, and support can attract potential affiliates to join your program. 
• If affiliates want to join your program, you can easily onboard them using clear instructions and support them on Trakaff.
• If you don’t want them to know about our tracking software, you can use our white-label solution, where only your brand name will be there. (Free Feature)
• You need to offer your affiliates training resources or sessions that can help them understand and market your product properly. 

Optimizing affiliate performance

• Using Trakaff’s tools, you can monitor key metrics such as click-through rates, conversion rates, and total sales generated by an affiliate. This can help you identify areas where you can improve and grow.
• Using the performance data that you acquired from Trakaff, you will identify which of the affiliates is overperforming and provide them with incentives, which can be a reward. 
• You can gather reviews from your affiliate about what improvements can be made related to the offer, coupon, and promotional material that you can use to improve.

Enhancing Your Product Offering

• You need to introduce and add new products to provide new offers to your affiliates and expand your audience. New products can help you tap into new market segments and onboard different affiliates.
• You need to ensure your product descriptions, images, and overall presentation are attractive to your potential customers. A high-quality product listing is extremely important for your product to grow your sales points. 

Utilizing multi-channel marketing for eCommerce

• You can ask your affiliates to promote your products on various platforms. Social media is a powerful tool to reach a wide audience, which can drive traffic to your e-commerce site. 
• You can collaborate with various influencers and post engaging content like blog posts, videos, and reviews that highlight products. As content marketing builds a personal interaction between you and your customer, it can build trust and get more potential customers to like it.
• You can gather potential customers’ emails and build a lead-oriented email list where you can send offers and personal interactive messages to convert more sales.

Incentivizing and rewarding affiliates

• You can provide bonuses or incentives to your top-performing affiliate. Through this action, you can encourage them to perform better and become loyal to you.
• You can conduct contests where you can motivate them to perform better. Contests can create a sense of competition to make them perform better. 
• You can recognize and provide your affiliates with exclusive offers. Through this method, you can show your affiliates that their efforts are valued by you.

Case Study: Successful Ecommerce Scaling Using Trakaff

Let’s take an example of how you can use Trakaff to scale your e-commerce store. For that, we can think of a fictional e-commerce store, which is “EcoGear.”

Background

EcoGear is an online store that specializes in eco-friendly outdoor gear and wants to increase its market share and boost its sales through affiliate marketing. They decided to use Trakaff, which can help them track all the activities in their campaigns.

Implementation

EcoGear has set up an affiliate program on Trakaff and has set a commission of 10% on the sale of every product. They created a set of promotional materials that include banners, product images, and market copy that displays the eco-friendly benefits of their products.

They also onboard many environmental, outdoor, and travel influencers as affiliates and provide them with training sessions, which can make sure that they have enough knowledge of your product to market it

Results

After a month, they have witnessed a growth of nearly 40% in revenue. As they provide rewards to all those affiliates who are performing best in your campaign, it can establish loyalty and form a relationship with affiliates. By leveraging Trakaff’s tools, EcoGear has witnessed a fall in fraud and return-on-products.

Conclusion

You can scale your e-commerce store by implementing affiliate networks and using Trakaff, which involves setting up a well-structured affiliate program, onboarding only niche-related affiliates, optimizing the campaign, and providing the best offers. By implementing these steps, you can effectively implement affiliate marketing strategies, which will increase your growth and sales.

Trakaff is an extremely important tool that they have used to monitor their affiliate marketing campaign. So what are you waiting for?

Contact us and scale your e-commerce business through affiliate marketing.