Affiliate Trackers – Running an affiliate network may be tough, especially when there are numerous affiliates and campaigns involved. Keeping track of a complete affiliate network may be challenging, even for those with expertise. Do you agree?
The procedure can become considerably more taxing if there aren’t enough resources to effectively measure KPIs. To function effectively and increase the ROI of your network, you must have an affiliate tracker or affiliate tracking platform.
With the appropriate technology, you simply scale all of your affiliate agreements and manage them all from one location. We’ll look at the main characteristics that distinguish affiliate trackers or the top affiliate management software options in this post. Let’s start now!
Important Characteristics of a Perfect Affiliate Tracker for Your Network
Dependable Tracking Options
Tracking every touchpoint in the sector of affiliate marketing can be difficult. A good affiliate tracker should offer data-driven insights to help users make better decisions.
For reliable reporting, look for a platform that provides S2S postbacks and full-cycle impression monitoring. You may also simply identify each step of your campaign and keep track of affiliate success with the aid of customized dashboards and reports.
Characteristics of Comprehensive Management
You should be able to manage every area of your network with the aid of an excellent marketing platform, including tracking campaigns, affiliates, and traffic. Let’s examine some important managerial characteristics to consider:
Offer Management:
By automating the transfer of offers, this function can help you save time and effort.
Fraud Prevention:
With the prevalence of fraud across several networks and brands, it’s critical to pick a platform with effective fraud prevention features.
Payments Management:
For sustaining strong partnerships, prompt payments and incentives are essential. Search for a platform that enables you to set up commissions appropriately and guarantees that partners are paid on schedule.
Media management:
Promoting product accuracy requires education and resources. You should be able to host, import, export, and replace different media kinds on a decent platform to support your campaigns.
Alternatives for Effective Automation
Success in many businesses, including digital marketing, depends on automation. You may devote more time and resources to crucial projects by automating routine operations.
Look for features like automatic Key Performance Indicators(KPIs) and CR tracking, Smartlink, and API connection for partners and invoicing when selecting an affiliate tracking software. You can efficiently administer your network with the aid of these capabilities.
Process of Seamless Integration
Choose an affiliate tracking system that enables quick setup and easy interaction with external data analytics, eCommerce platforms, and third-party applications. You may also get assistance from a committed customer service staff if you have any queries or problems while completing the integration procedure or other affiliate administration duties.
Conclusion: The Best Affiliate Management Software, Selected
The ideal affiliate management program for your company will rely on your unique requirements. To begin, you may examine the features provided by Trakaff Performance and determine how this platform can raise the KPIs for your network.
An affiliate marketing platform called Trakaff Performance provides essential tools for precise network management. Its open API guarantees simple integration with long-lasting results, and its streamlined Application Programming Interface(APIs) and thoughtfully created customer support make it simple to integrate with major platforms.